This project, called iBlob, was selected as a winner in the Ruckus Nation Idea Competition. Ruckus Nation challenged entrants to imagine a new product that is fun and cool enough to make kids want to get up and move as an effort to help fight childhood obesity.
iBlob is a dynamic game system that offers a new way for children to play away from the constraints of a gaming console, TV or computer. iBlob is an amorphous, fun-to-squish object that incorporates interactive lights and wireless music to get kids moving. TrickleUp Design was awarded $30,000 for the iBlob concept and a U.S. utility patent was filed for this idea.