TrickleUp Design worked with the client, Now House, to evolve its product offering and business model from a public demonstration project to a unique consumer-focused product. Together we explored the ways in which Now House’s proven net zero retrofit process could be developed into an accessible, affordable step by step kit that homeowners could use to make their homes more energy efficient.
As part of this process, we built physical and digital prototypes and mock-ups as well as prepared project briefs, business planning documents and presentations to communicate the Now House product offering to collaborators and potential partners. Additionally, as part of the discovery process, market research was conducted, including field observation, in order to identify direct and indirect competition, capture demographic data, and synthesize current consumer and business trends. Collaboration and brainstorming sessions were integral to the work with this client and resulted in documents and visuals that were used to test concepts and push the project to the next stage.