Trendwatching.com announced its “10 Trends for 2013.” Number two on the list is the growing number of emerging market companies looking to gain customers in other emerging economies.
“While the last two decades were about developed markets catering to emerging ones, and emerging markets increasingly catering to developed ones; now get ready for an explosion in products and services from emerging markets for emerging markets.”
One of the examples cited is China’s second largest smartphone maker, Lenovo, which started selling a range of smartphones in Indonesia in October. It plans to roll out a smartphone for the Indian market in March of 2013.
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