During the PSFK CONFERENCE LONDON last month Tamara Giltsoff talked about how large organizations can incorporate sustainability into their business.
“As the population continues to grow and water supplies dwindle, corporations will have to make changes to their products and production, says Giltsoff, and the way to do this is three-fold: adopt a new business model, map a business case which has sustainability at the core of its product development, and look at potential impact opportunity.”
With the backing of Peter Thiel’s Breakout Labs, Modern Meadow is a company using cell culture to create 3D printed meat and leather. This technology has application in the realms of product development, fashion, food, and medical testing.
“‘Whether you’re brewing beer or making yogurt, you’re really doing cell culture,’ [Modern Meadow co-founder and CEO Andras Forgacs] says. In this case, though, the process involves biopsying a living animal (a relatively harmless procedure), isolating the desired cells, growing large numbers of them, and preparing them into cell aggregates–spheres of tens of thousands of cells. These aggregates can then become the raw material for more industrial processes. In the case of complete organs, that process is something like 3-D printing. For calfskin–the product that Modern Meadow intends to turn out by the end of the year–it would resemble something more like regular printing or weaving.”
Jorgen Randers is professor of climate strategy at the BI Norwegian Business School, coauthor of The Limits to Growth in 1972, Beyond the Limits in 1992, Limits to Growth: The 30-Year Update in 2004, and his newest book, 2052: A Global Forecast for the Next Forty Years, offers his outlook of the world in 2052. From looking at energy costs in 40 years to how the transition of power from the U.S. to China will transpire, Randers offers his forecasts. In a nutshell, it’s grim with a splash of hope.
“So, materially speaking the answer is probably yes–on average the world will be a better place. From a psychological perspective, probably no, because the future prospects in 2052 will be grim. That could change, though, if there is hope. If those experiencing the impacts of climate change have the comforting knowledge that, somewhere on the planet, some resourceful and well-run countries are putting tremendous effort into stopping global warming, they can maintain the hope of a better future world.”