One of my favourite things I brought back from my time living in Chicago is an orange 1970’s Schwinn Continental 10 speed. It is from a time when Schwinn’s were still manufactured in Chicago, in fact only a stone’s throw from the Logan Square apartment basement where I found it. So it makes me particularly excited to read about the return of bike production to the Midwestern U.S.
Shinola with its slogan, “Where American is made,” is currently producing bicycles and watches in its Detroit factory, a building that once housed GM. It is also planning to roll out a line of leather products and notebooks. This company finds good company as part of a growing trend of manufacturers committed to American production, good design and building a compelling brand.
“We won’t go so far as to say that the startup will singlehandedly revitalize the manufacturing culture of the Upper Midwest region, but Shinola is making a bold statement with its winning combination of in-house savoir-faire, carefully curated local producers and nicely executed video documentation of all of the above. “
Read the full article from Core77.